From Let Your Fingers Do the Walking to Let Your Fingers Do the Surfing

Savvy local marketing consultants and online marketing analysts have been heralding the demise of the Yellow Pages for some years now. It should be further noted that as more and more people become accustomed to using Internet search utilities, this trend will only progress.

As a business marketing consultant, you should be making your clients and prospects aware of this situation. The huge budgets these clients are be spending on Yellow Pages ads can often be redirected to more effective online marketing once they fully understand the situation.

According to Google Trends, United States usage of Yellow Pages books has been in steady decline since 2004. This downward trend is even more evident for the general search term, “phone directories”. US Yellow Pages Trend Statistics from 2004 to 2008. See the link in the resource box to view the screen shot.

Even the Yellow Pages is aware of this burgeoning trend as it prompted them to pay $2.55 billion for SuperPages (an online phone directory) in 2005.

Some contend that younger people are the catalyst to the declining trend. Young adults and teens are more likely to use online search engines and directories, while baby boomers and older adults continue to use physical business phone directories.

I can personally vouch for this fact. My 30 something daughter recycles her phone books shortly after they are delivered at her door. I, being the pack rat that I am, usually hold on to my phone books.

However, I rarely make use of them — I find local merchants by “Googling them”. If they are not online, yet have a better deal than another merchant, they miss out.

As a rule I instruct my clients to begin tracking ROI of their physical phone book advertising. If return on investment is poor, I suggest they cut that budget in half and dedicate the other half to online marketing campaigns.

After witnessing the higher ROI from online marketing, the majority stop using physical yellow page advertising altogether and spend it online. The only exception is if they serve an older market. Then I always suggest they maintain at least a minimal presence in Yellow Pages or similar business phone directories.

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What to Look When Finding Advice and Counseling Services

Every kind of addiction is dangerous and it can cause problems for individuals when they are not able to get rid of such hazardous habits. There are different levels of substance abuse, alcohol being one of them and all of them can be dangerous. It not only affects the health and well being of an individual, but also has a major impact on their relationships within families, friends, communities and the society as a whole.

Young people in the UK are the third worst alcoholics in the Europe. Taking drugs and drinking it has become a growing trend among the modern generation in the UK. Binge drinking refers to getting intoxicated heavily by the consumption of a large quantity of it over a short period of time. The UK recently topped a poll as Europe’s heaviest alcohol consuming country, as one out of every four adults in Britain is binge drinkers.

It is the world’s most dangerous drug when you consider the harm it does to drinkers. If you or your loved one is suffering with a drinking problem and are addicted to it, it is most likely that you are trying to find a way to stop it. Counseling for people with drug or alcohol problems is available in many different types across Britain. Various advice centers and counseling services are available in the UK to reduce misuse of alcohol and alcohol addiction treatment.

Young Adult Drugs & Alcohol Service is a Multi-agency service for Young Adults under the age of 19 years old whose lives are being adversely affected by drugs and or alcohol. They support their clients living throughout the country enabling people to make positive changes in their lives. Due to varying personal preference different kinds of counseling is given to drug addicts or alcoholics may require different kinds of counseling. Alcohol Services for the Community is an independent agency, working in the UK, specialising in alcohol use and misuse. The company aims to promote a healthier lifestyle without reliance on alcohol or other drugs. SerachMe4 is a local information and online business directory that contains the contact details of the UK advice centers and counseling services.

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Definition and Key Thoughts of Adult Children

When children turn eighteen, they become legal adults, and parents enter what we call the launching phase. The launching phase is then parents send their young ones into the world to be independent and self-reliant adults. During this stage, its important for parents to let go and trust God that their child is properly equipped to make good decisions based on the morals and values he/she learned growing up.

Jesus says, for this reason a man will leave his father and mother and be united to his wife (Matthew 19:5). He doesn’t say, Grown-up kids should stay with their parents and depend on them for their material and emotional needs.

Of course, when parents launch their children into adulthood, they aren’t ending the relationship; they are beginning a new phase. The adult-child will most likely still come to the parent for wisdom and advice as they embark on their life journey. Although for many parents this is a joyous time, a time when marital and life satisfaction skyrockets, parents who overprotect their children tend to find it frightening. They often hold on tightly to their children, fearing their kids will make poor choices or that they will be left behind as their kids enter adulthood. But clinging to adult-children will only foster resentment and rebellion.

Author and child-care expert Grace Ketterman says, releasing young people into today’s world is a panicky process. This process can be made more reassuring when parents remember that they are transferring them from the shelter of their parental wings to the perfect care of the heavenly Father.10

It is our task as parents to build up our children in the ways of the Lord. That includes infusing our kids with independence and a Christ like mind-set, giving them the ability to eventually have dominion over their own lives. It is a frightening and often heart-wrenching process, but it is the final call of good parenting.

Action Plan

Let go and Let God: Now that your child is an adult, you need to give him the same respect you would any other adult. You can still be involved in his life, but you’re no longer his disciplinarian and guardian; you’re more like his mentora trusted counselor or guide.

A Case Study: Ken and Mike: Below is an excerpt from loving your Child Too Much a book by Tim Clinton (me) and Gary Sibcy (Integrity Publishing, 2006). Gary and I talk a bit about adult-children in the book, and I think the following case study captures the essence of the topic well.

Ken, a single father, came to us looking for help with his rebellious nineteen-year-old son, Mike. Ken had heard that his son was getting drunk at local bars. Not only that, Ken told us, but Mike also moved in with his friends’ place with no rules, where his girlfriend can spend the night!

It’s probably very difficult to watch your son make those choices, we acknowledged. But Mikes an adult now, Ken. He has his own free will. It may be some time before he learns to use that freedom responsibly. Don’t give up, we hastened. The best approach is for you to remain faithful to Jesus. Instead of worrying, try to lift up your child to the Lord in prayer. This is where your faith becomes reality, as you trust God to work in Mike’s heart and life. While you do this, be available to Mike when he returns to you for guidance. Most likely, he will turn to you for help, though it may not be until his world begins to crumble.

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Cell Phone Directories – The Legal and Privacy Issues

If you have ever tried to find out a person’s cell phone number by conducting a forward search, or attempted to track down your friend through their wireless number via a free reverse lookup, you were probably unsuccessful. Why? It has nothing to do with you incorrectly using the service; the reason is a free mobile phone directory does not exist.

Why? It isn’t because no one has thought of the idea. In fact, many of the major mobile providers wanted to create a central opt-in directory that would be known as Wireless 411. The problem was there were too many legal and privacy issues involved, and it was eventually decided to dismiss the project indefinitely.

Some of the major issues are that unlike a landline telephone, which is often assigned to a home or business and is shared by all who live or work at the location, cellphones are personal phones that are typically used by the owner, and some owners are children and young adults. Another problem is a money issue. Those who subscribe to a basic wire line service pay a flat monthly fee and do not pay for any calls they receive, and are not charged when making local calls. Conversely, wireless users must cover the cost for virtually all calls and text messages they make and receive.

Therefore, if a mobile phone customer’s number was freely accessible through a directory, anyone who cared to look would be able to obtain it and call or text as they desire, costing the consumer money in some shape or form, regardless of their wireless plan. Hence, suddenly unwanted calls would become more than just annoying; they would come with a price.

As a result, conducting a forward search on a cellular number is illegal. This is why you won’t be able to find any information on a wireless subscriber using this method. That being said, the same is not true for a reverse cell phone lookup. Although you won’t be able to find out the identity of an owner, or their address details for free, you can pay to find out this info from a private directory.

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Programs and Actions for Young Adults

Youngsters need to stay active. When children are inactive, it results in boredom and often hassle follows. To help your child keep away from bother assist him or her stay active. Enroll your little one in an area program that provides your youngster activities.

Find out how to discover packages in your area:
Look in your phone directory. Most often, your cellphone listing may have listings of packages in your space for young adults. For those who cannot find listings here, verify together with your native schools. Faculties often have connections to numerous companies round city, including the police department.

In many areas, the police department is opening up programs for young adults to help battle juvenile crime. Schools and authorities typically workforce up to open new applications that provide youngsters activities. In some areas, children are able to join boxing, swimming, or different activities in packages round town. The fees are used to proceed the actions for younger adult. Usually the fees are affordable, so that every one mother and father whether or not in poverty or not can enroll their young adult.

Faculties open programs for younger adults, together with sports. Usually colleges allow kids to enroll in baseball, basketball and football. Volleyball and other sports are available as properly, together with track.

Sports are an awesome exercise, since it teaches your baby to continue utilizing his or her muscle tissues and joints. When your youngster stays active, doubtless she or he will reside a long productive and wholesome life.

Sports have downsides nevertheless, since it teaches your child competitors, which sometimes goes too far. If the child doesn’t win, it could actually affect his or her confidence and self-esteem. Train your baby now that profitable isn’t reaching the goal line every time; moderately winning is placing forth your best efforts to perform goals.

Some packages in lots of cities offer your young adult the ability to participate in a wide selection of activities. In actual fact, many programs are opening up at this time permitting your little one to affix in skateboarding. Skateboarding is enjoyable for young adults, but mother and father and instructors are responsible to show safety first.

In lots of areas, curler rinks are open, permitting young adults to hitch in activities. Roller-skating is a fun sport that teaches your baby to make use of his or her muscle mass and joints as well. Staying healthy now will slow ageing development, which your little one will dwell lengthy and healthy.

For those who cannot find listings in phone directories or faculties and the authorities are unable to steer you in the precise direction go online. Online you’ll discover directories that assist you to discover packages for young adults in your area. Use the forms; kind in your zip code and you will come to hyperlinks that information you to packages for young adults.

Smaller towns make it inconvenient for younger adults, since programs that offer activities are limited. Still, many smaller towns are discovering ways to maintain kids off the streets by opening new programs that provide them activities.

In case your town does not have programs for younger adults discover methods to open new doors. Perhaps you have an ideal that you can current to the city clerk, or schools. Inform them about your ideals and maybe they’ll come up with methods to fund your revolutionary scheme to offer packages for younger adults. Community participation is important, since it helps rulers to acquire new concepts that lead the town to success.

If you current your best and it does not fly, take trip of your schedule to open your own younger adult program. At dwelling, you can open karaoke applications, which teaches your youngster the benefits of music and dance. Open a dance class in your home. If you have, a small space adheres to limits so that you do not overwhelm your activities for younger adults. Family outings are an incredible reward for younger adults, because it promotes activities and togetherness.

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There Are Really Only Four Ways To Make Money

People are always looking for money. We need finance to exist in this life, no matter who we are. Millions of people everyday are trying all sorts of gimmicks and get-rich-quick schemes and millions more are being hoodwinked with scams. There are really only four ways to make money!

FOUR WAYS TO MAKE MONEY

WIN IT. Not a sure way to raise finance and many people end up losing more than they win as they try to gamble their way to riches.

INHERIT IT. Not a sure way either. You have to have some rich relatives who think you’re the best thing after sliced bread.

BEG, BORROW or STEAL IT. Absolutely not recommended. All are short-lived with long-term consequences. Fraud, scams, dishonest dealings and lies have a short life. Ask “Bernie” Madoff, an American swindler, former stockbroker, investment advisor and financier trusted by thousands. He got away with his nefarious schemes for a long time, but they finally caught up with him. The FIFA chaps also found that this is a slippery slope.

TRADE SOMETHING FOR IT. Now we are talking! You either have to trade your TIME, ASSETS or EXPERTISE for money. There is no other way to real financial independence.

Once you understand this, the rest is much easier to figure out.

Ask yourself:

Do I have time available? Get a full-time or part-time job and work for someone. Look for opportunities or create them. Join sites like elance.com or fiverr.com and offer your services. Remember, though, you only have so many hours in a day.

Do I have assets I can trade for money? Good question. You can get into Affiliate Marketing by recommending products from online marketplaces like Amazon, ClickBank, JVZOO and get paid good commissions for sales without having to handle the goods and finance yourself. Then you have eBay, Craigslist, OLX, Bid&Buy and a host of other sites that allow you to buy and sell. You can even sell at Fleamarket stalls, and bazaars. There are opportunities everywhere.

Do I have some expertise? This is a far better question and the results are more satisfying. Write some short reports and sell them to people who need to know what you know. Write Kindle books and publish them for free on Amazon’s global platform – and earn great royalties ranging from 30% to 70%. Teach courses on Udemy. Run seminars and webinars.

Why would people want to pay you for information when they can find it free on the internet?

Simply because they have to search for the information they want, sift out the good from the not-so-good and put it all together in a workable plan. It’s so much easier to pay someone who knows exactly what to do and worth the money as they exchange their cash for your expertise.

Think about it. Everybody knows something that others want to know. You can write one course, one eBook or one report and sell it over and over again.

All you need are some creative ideas.

You can get the “how to” by asking Google and watching some YouTube videos that walk you through the technical side of things.

I have an Author friend who ends every teaching session with the words: “Now Go Home… and Write Something.”

I end this article with the same thought: Now Go Home… and Trade Something!

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The Best Personal Development Tools Recommended

Anytime I remember the beginning of my journey into establishing my presence and business online, I smile and laugh because of how I run my business back then. The truth is that I didn’t have any direction. Remembering those days when I drag myself out of bed to do a bit of blogging here and there, and placing ads on those blogs still makes me laugh.

I didn’t set any goals for myself and was not cocksure of what I really wanted to achieve. The resultant effect of this was that I bounced from opportunity to opportunity because I was distracted by the different kinds of marketing strategies and ideas that captivated my unfocused and goalless mind. But the day came when I realised that results only comes from focused efforts in one or two areas.

The reason am telling you this is because I want you to learn from my past experience and to relate it to what I am going to talk about. Apart from not having any clear cut plan, I also didn’t have any personal development tools in my arsenal to ensure a continuous success. Believe me, for you to build your dream business (I assume this is the reason you are reading this post) or climb the highest mountain in the world, you need the “right” tools to accomplish this.

Just like a mountaineer needs the “right tools” to climb the mountain, a business owner also needs the “right tools” to use in order to achieve success in their business. You have to embrace personal development because ignoring it will definitely be to your detriment. Those who ignore personal development on a personal and corporate level will surely experience stunted business and personal growth. Hence, the right personal development tools must be utilized alongside a focused plan to achieve and ensure success.

Over the years, I have come across different type of tools and resources which have contributed to my success in the different industries I have been and am involved in. Though these tools are a big part of my ongoing learning process (yes, I am still learning because I want to sustain my success), the success I have attained in my physical rehabilitation business can be attributed to a strong personal development plan and the right tools I use in order to keep me on the right track.

You see, this applies to every aspect of your life too and I want to help you with that. In this post, I will share with you some of the key personal development tools I have come across on my business journey. Like I said at the beginning of this post, apart from not having a clear cut goal, I also struggled with a lot of personal issues, one of which was confidence and self-assurance.

As I am being honest with myself, I also want you to be honest with yourself because I know that once you use these tools am about to teach you, your life and business will be positively affected. So open your mind. Know what you want to get out of this post and what you want to change because this is the first step to positively change your life and business.

1. TED

Have you ever heard about the TED talks? And if you have, how many of these talks have you watched and listened to, and how many of the individuals giving speeches on this site are you following? If you haven’t heard about the TED talks, then you are about to find out what it’s all about.

TED (Technology, Entertainment, and Design) talk is a global set of conferences run by a private non-profit organization known as the Sapling Foundation, under the slogan “Ideas Worth Spreading”. It is one of the best free resources on the internet for education, fresh ideas and enlightenment as far as business and mind-set issues are concerned.

It is a website where people watch videos on a variety of different topics. Though some of the videos there might not be related to what you are looking for, you will surely find some that you will be of use to you. One thing I also want you to know is that the individuals who give speeches on this site are some of the smartest and most successful people in business and in the fields they specialize in. I highly recommend that you check out this site, see what stirs your mind and apply the ideas being discussed.

2. Mindbloom

As the name suggest, the aim of this site is to enhance your life. This site enables you to work on whatever it is you want to work on by way of creating a “tree” for free. One of the core aspects of Mindbloom is the “bloom” programme. Apart from using it to wake up on the right side of your day, you can also use Bloom as your morning wake-up call, to remind yourself to eat a healthy snack between meals, to shift gears after work by scheduling a bloom with your favourite song and family photos, to remind yourself to pack lunch so as to save a few dollars each day.

You might think these “little things” have no effect on your life, but I can assure you that it had and is still having a great effect on mine. So these “little things” can improve the quality of your life and there are many more personal development tools on this website that can help you with the different aspects of your life. I definitely recommend that you check out this site.

3. Udemy

This is another site that I strongly recommend you check out immediately. If you are looking for a course in a particular area, look no further than Udemy. The site provides a wide range of courses on different subjects. Just name it and Udemy will probably provide a well-structured course on it. These courses are handled by experts who have excelled in their different fields. So you are definitely in good hands.

Let’s also look at this from a business perspective. We all know that knowledge is power (that is if the knowledge is put into action) and the more knowledge you have, the more valuable you become. By being more valuable in your chosen niche, you will be able to improve your business income by improving yourself and the business. Less I forget, it is worth knowing that some of the courses on this site are free. What can you get for free these days? What are you waiting for? Check out this site.

4. Lumosity

This is another mind blowing site designed and maintained by neuroscientists. Yes, these neuroscientists really know what they are talking about when it comes to the optimal performance of the brain, the subconscious and conscious mind. Believe me, just as you know your conscious mind is always at work, your subconscious mind too is “never” on holiday.

The development of the mind is so important because the state of your mind can either positively or negatively affect any endeavour you undertake. This is why am also recommending this site for you. The strength of the mind is equally as important as the strength of the will. With more than 50 million users, many paying $15/month or $80/year for full access, the services being offered on the site has caught on like wildfire. Like anything other personal or business endeavour, you only get out what you put in.

As a company, Lumosity work with over 100 researchers all over the globe. Test results after a 10-week period have shown that after working with 4000 participants completing crosswords, half online and half on Lumosity, the Lumosity group improved more than the crosswords group on an assessment of cognition. Like it or not, the statistics are strong. So it may be worth a go.

5. Vision Board Deluxe

This is a great app which does pretty much what it says on the tin. You are at liberty to create your own vision board which will propel your success even further than you think. And this can be done on the go by using your phone or tablet. You may be familiar with this concept of creating a vision board and why people do it if you are a big fan of personal development. And in case you are not or you want more information on this, let me explain.

As I have said before, your subconscious mind is always working. In fact, whether you realise it or not, it’s working really hard, even right now as you read this post, filtering all kinds of stimuli from the environment around you. If it doesn’t do that, you would go completely mad from everything you have to process. But the subconscious mind is far more important than just filtering all kinds of stimuli. It is also the most important factor in many successful people’s journeys.

Once you create a vision board, you activate your subconscious mind by constantly reminding it that what you are doing is so important. You are focusing your mind on what you truly want and because of the excellent bit of kit it is, it will work to ensure you receive everything you desire. You may not fully understand this idea (though I would be happy if you could catch this idea right away), but I promise you, your subconscious will open doors and your eyes to opportunities you didn’t even know were there.

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Digital Marketing on a Budget in 2017

The most important thing about cost-effective marketing is to focus on high-return activities. Different channels work for different companies, there’s no one-size-fits-all. If there’s one thing we know though it’s that you should absolutely spend money on marketing your business online. Even a budget of $1,500 can go a long way.

Research $0

The great thing about research is that the only resource you’ll need to spend is your time. If you don’t do thorough research before spending your first marketing dollar you probably won’t put the remaining $1,499 to particularly good use.

A good place to start is by doing a quick Google search of your industry, identifying patterns, understanding consumer behaviour, studying your competition, and even reaching out to your target audience for first-hand market research. The data you collect during this process will serve as the foundation of your campaign.

Certainly, there are ways you can spend money on research. There are organizations that sell reports with seemingly critical information, as well as tools that’ll pull data from around the web for your consideration. Services like Springwise and Trendwatching are great for this, but can be a bit pricey. There’s more than enough free information out there to help get you off the ground.

Email marketing $350

In spite of all the new tools and techniques, email marketing continues to prevail as one of the most effective marketing methods you could implement. The fact is, your email list is gold – these are people who have responded to your outreach, opted in and are primed to hear from you. If you do nothing else, take advantage of email marketing and center your campaign around it.

So what does $350 get you? Right now, it’s the equivalent of a one-year subscription to MailChimp, which needs no introduction. An email list of 2,001-2,500 contacts will cost you $30/mo, technically totalling $360/year. Depending on the size of your list and needs, you can pay more or less – it’s free for up to 500 contacts.

New apps such as Conversio, showcased on my startup’s website evercloud.co, allows you to easily grow revenues by supercharging existing customers through intelligent email receipts and thus increasing lifetime customer value.

Video marketing $300

According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if you’re not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.

Posting unique content to YouTube or Vimeo and sharing it on relevant social media channels can help establish an online presence. Of course you can also just share interesting third-party videos to your followers if they’re relevant, but it’s also important to create your own videos.

Alternatively, you can sell videos on Udemy, an online learning platform, which can be a powerful sales vehicle for individuals and businesses who want to share their knowledge and leverage their expertise and generate a scalable, recurring revenue stream.

Costs associated with video marketing can vary. Video editing software and hosting doesn’t come cheap, services such as JWPlayer cost $300/year, but can easily prove to be a very shrewd investment.

Paid social media marketing $450

With a bit of testing you will quickly know which social media platform to focus your content creation and promotion efforts on. This isn’t to say that you should forget about posting or interacting on other channels. But when it comes to spending money, nail it down to the one or two platforms you’re confident will get the best engagement.

Once you’ve identified your channels, start promoting your best content with paid ads. Get up and running with a business page on Facebook or promote content from any type of account on Twitter, Instagram, and/or LinkedIn. A Twitter card, for instance, can give you a brand boost and build your email list at the same time. LinkedIn not only offers boosted posts, but also detailed analytics that helps ensure your posts are reaching your desired market. That $450 budget will prove one of the most inexpensive ways available to get your message in front of (highly targeted) new eyes. When used effectively, any major social media site can help you gain traction and collect followers quickly, leading to more interaction and sales in the future.

Sometimes managing all your social media and online presence can be time-consuming. That’s where companies like Hootsuite and Mention become extremely useful. Hootsuite lets you manage all your social media pages from one dashboard and has other tools such as scheduling your posts, and Mention is your eyes and ears for what people are saying about your brand online. And then there are newer services, like Kickstagram, a platform to successfully manage and make the most out of your Instagram account. Additionally, Publicfast lets you connect with social media influencers, which can have a massive impact on your social media efforts. And of course you can always outsource your social media marketing to pros like GoodAudience, who have the knowledge and experience to really grow your social media presence.

Don’t be afraid to look beyond social media platforms – community sites like Quora, Reddit, and Medium can be a great way to advertise your product or service. Just make sure you aren’t blatantly promoting your business, it won’t be well-received!

Content Marketing $400

Never underestimate the power of good content. Blog posts, infographics, whitepapers, eBooks, newsletters, whitepapers, videos, webinars, the list goes on! If you’re not a confident writer or simply don’t have the time to dedicate to writing your own blog you can look into outsourcing this task. Blog Hands is a blog content writing service meaning your blog will be one less thing to worry about, and costs are completely dependent on the length and number of blog posts you’d like. Allocating roughly $400 would be a good place to start, which would get you ten 400-word blog posts. 400 words is a bit on the short side, but they also have plans for 800, 1,200, and 2,000-word blog posts. The key here is to post relevant content that shows visitors your company is a thought leader in your respective field, while also helping with search engine optimization.

Ultimately, the strategies you choose to invest in may be different, and they probably should be, as every business and every target audience is different. What works for one group of followers may fall flat with another, which is why research and ongoing testing is so important. But what I want you to walk away knowing is that marketing doesn’t have to break the bank to be effective. With just $1,500 and a little research, you can successfully implement a full-stack digital marketing campaign. The great thing is that you will quickly learn what works and what doesn’t, and you can re-allocate your budget accordingly.

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How to Learn SEO: What Training Methods Are Best?

At its heart, SEO (search engine optimisation) is simple. The basics of SEO haven’t really changed since Google first started dominating the way people search the internet: make each page relevant to the topic it’s about; keep to just one topic per page; get some proof that it’s a worthy page by getting links pointing back to it.

Of course, like everything that’s outwardly simple, there are a lot of small details that need to be right.

Which is where SEO training comes in.

There are a number of different ways you can get SEO training:

Learn online

This can be done via articles such as this one, videos on YouTube, forums that deal with internet marketing and quite a few other sources.

Whilst this can be cheap – depending on how much you value your time – you need a certain amount of knowledge in order to be able to filter out information that’s no longer relevant or is just plain wrong.

For instance, a lot of the finer details of techniques such as link building change over time as Google does its best to reduce or remove the influence of the spammier techniques.

Which means that, yes, links are still important but some links are better than others and how the link actually links is getting more important.

Buy a course or a book

Amazon is awash with books on SEO. It gave me 8,325 in the books section alone when I checked just now.

You can check through the reviews of these to get an idea about the usefulness of the book. If you do that, pay more attention to the reviews from people who are marked as verified purchasers.

The look inside feature will also help you decide whether or not you get on with the style of the book.

And remember to check the copyright date. Books take a while to get through the publishing process, so the more recent this is, the better.

Courses are more difficult to check unless they’re on a site like Udemy which allows feedback and tells you the number of subscribers to the course.

The best online courses are membership based as these have the revenue to keep abreast of current techniques.

Personal SEO training

This is probably the best way to learn SEO.

The biggest advantage is that you actually have to set the time aside to learn.

Unlike a book or an online course where you can put it aside and – at least in theory – come back to it later.

That discipline can make all the difference to your learning experience. As much as anything because you’ve actually been physically (and hopefully mentally) present during the training.

You can then use what you’ve learned in your training to implement SEO on your website.

The implementation isn’t difficult. If anything, most of it is repetitive and relatively mechanical.

Even if you decide to hire an SEO expert to carry out the work involved, it’s worth doing some training yourself so that you can check whether what’s being done on your behalf is using the right techniques.

That’s something I was taught at university and have never forgotten. It means that you know the right things to ask and can check that what’s being done to promote your site will be likely to work positively for you.

The best way to learn SEO is to have face to face training.

You get tailored help to make sure that your precise needs are met and you can ask questions to make sure that you fully understand the search engine optimisation process.

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How to Choose the Proper Limo Service for Your Upcoming Special Event

There are several different event types that could require limo service. From weddings and proms to airport transportation and group events, riding in a limo driven by an experienced driver takes some of the strain off of the host. With the proper limo company in charge of the travel details, there is no need to be concerned how your party is going to get where they need to go.

The first and perhaps most important factor to consider when choosing a transportation company is how many people you have to fit in the vehicle. Some companies have large stretch limousines and stretch SUVs while other companies may only have town cars and vans available. Be sure to get an accurate count before deciding what type of vehicle you are going to get.

Some of the common types of vehicles available at many limo service companies include stretch Hummers, Lincoln Town Cars, and stretch limousines. All of these cars can transport various amounts of guests. A town car or sedan is sufficient for one or two people while a stretch limo or SUV works better for larger groups.

The next factor to think about is where you are traveling to and from. Many companies will only work in their local area while others will drive you anywhere you want to go. There are even some limo service businesses that will take their passengers across the country if that is what they want to do. Just be aware that the farther you go, generally, the more expensive the trip is going to be.

When calling around to various limo service companies, be sure to get quotes before you choose one. Every business is different and to get the best deal you need to shop around. Ask them about any added services that you may benefit from as well. Some businesses will add on more time or a beverage package for an additional charge if you want it as part of your trip.

If you are ordering your limo service for your wedding, you want to make sure that the company you hire will be accommodating to your needs. You are most likely going to want to stop and take pictures at various locations while still keeping a certain schedule. Be sure the transportation service that you choose allows you to be in complete control of what you are going to do while you are in the car.

Before making your final decision, go and visit the limo service company that you have decided on. Ask to take a look at the vehicle that they are offering you so that you can be sure it is one that you are going to be happy with. If you do not completely agree with what they have picked out for you, you will have the opportunity to view the rest of the fleet on the spot.

Whenever you are planning a special event and you want to get transportation, make sure it is done by a professional company that Is well-known and trusted. The most important thing is that you get where you need not only on time, but also safely. Check reviews and ask friends and family for suggestions before you settle on any one driving company.

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